Brown jewels

I was pondering today why some foods have so much more attention paid to their packaging than others. It is well known, amongst those who know me, that I have a particular penchant for sweet chestnuts. Look at the treats I have been brought, from France (left), Italy (centre), and Japan (right). Such beautiful packaging for them all. I wonder if the chestnut is particularly venerated in Japan, or if all foods come so beautifully presented. This little metal tub of chestnut puree comes with two types of cardboard container, a tin, and even its own tiny spoon.